WAHLS FOR IOWA
Hi, this is Chloe, Zach’s wife. 15 years ago, Zach gave a speech defending his family. That speech wasn’t about politics; it was about doing the right thing. All these years later, Zach is still guided by the same values: standing up for everyone and fighting for families. If you believe that kind of leadership belongs in the U.S. Senate, I’m asking if you can chip in today to our grassroots campaign. Every dollar truly makes a difference.
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| Overall score | 35.7/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 55.8 · 5.2 · 58.1 |
| Spend range | USD 400–499 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 35.96 |
| Est. audience size | — |
| Days live | 20 (2026-01-13 → 2026-02-02) |
| Created | 2026-01-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Candidate's wife speaking directly to camera from a cozy home library, serving as a trusted surrogate vouching for her husband's character |
| Tactic | Spouse-as-messenger tactic builds emotional trust and authenticity by grounding the candidate's political values in a personal 15-year backstory, making the fundraising ask feel like a values-driven invitation rather than a campaign pitch. |
| Iowa | 41.5% |
| California | 6.1% |
| Minnesota | 4.6% |
| Illinois | 3.6% |
| New York | 2.9% |
| Florida | 2.7% |
| Texas | 2.5% |
| 18-24 · female | 0.3% |
| 45-54 · male | 3.7% |
| 65+ · male | 18.1% |
| 65+ · female | 37.0% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.0% |
| 55-64 · female | 13.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.5% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.9% |
| 35-44 · female | 5.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.1% |
| 25-34 · female | 1.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.9% |