📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Donate to Zach Wahls today

Ad copy

Hi, this is Chloe, Zach’s wife. 15 years ago, Zach gave a speech defending his family. That speech wasn’t about politics; it was about doing the right thing. All these years later, Zach is still guided by the same values: standing up for everyone and fighting for families. If you believe that kind of leadership belongs in the U.S. Senate, I’m asking if you can chip in today to our grassroots campaign. Every dollar truly makes a difference.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score35.7/100
Spend / Reach / Long. / Eff.23.7 · 55.8 · 5.2 · 58.1
Spend rangeUSD 400–499
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 35.96
Est. audience size
Days live20 (2026-01-13 → 2026-02-02)
Created2026-01-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierdiy amateur
Who picturedfamily children
Symbolsfamily
Call to actiondonate
Standout elementCandidate's wife speaking directly to camera from a cozy home library, serving as a trusted surrogate vouching for her husband's character
TacticSpouse-as-messenger tactic builds emotional trust and authenticity by grounding the candidate's political values in a personal 15-year backstory, making the fundraising ask feel like a values-driven invitation rather than a campaign pitch.

Where it ran (delivery by region)

Iowa41.5%
California6.1%
Minnesota4.6%
Illinois3.6%
New York2.9%
Florida2.7%
Texas2.5%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 3.7%
65+ · male 18.1%
65+ · female 37.0%
55-64 · unknown 0.3%
55-64 · male 7.0%
55-64 · female 13.7%
45-54 · unknown 0.2%
45-54 · female 7.5%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 2.9%
35-44 · female 5.2%
25-34 · unknown 0.1%
25-34 · male 1.1%
25-34 · female 1.7%
18-24 · unknown 0.1%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live