📌 The Swipe File

Tom Willis WV US Inactive

Friends of Tom Willis

Mountaineer Meet Smokers to host Tom Willis, WV Senate candidate, Meet and Greet

Travis Bishop of Mountaineer Meat Smokers is hosting a Meet and Greet for Tom Willis, candidate for the 15th District of the West Virginia State Senate. Cash Bar will be available.

Ad copy

Travis Bishop of Mountaineer Meat Smokers is hosting a Meet and Greet for Tom Willis, candidate for the 15th District of the West Virginia State Senate. Cash Bar will be available.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	32.4/100
Spend / Reach / Long. / Eff.	11.9 · 50.6 · 4.4 · 62.5
Spend range	USD 100–199
Impressions	7,000 – 7,999
CPM (≈ $/1k impr)	USD 19.93
Est. audience size	100,001 – 500,000
Days live	17 (2024-04-21 → 2024-05-08)
Created	2024-04-21
Creative variants	1 body · 1 headline
Platforms	facebook
Languages	en
Candidate	WV — Tom Willis
Surfaced by	“senate:Tom Willis”

🧠 AI analysis

Issue	candidate character bio
Framing	positive candidate
Message type	awareness
Emotional appeal	pride
Production tier	semi pro
Who pictured	candidate
Symbols	us flag
Call to action	none
Standout element	Bold red background with American flag wave graphic flanking candidate's authoritative headshot and strong campaign logo
Tactic	Community-anchored event ad leverages a local business owner's credibility as host to build grassroots trust and personal connection with the candidate.

Where it ran (delivery by region)

West Virginia	92.3%
Maryland	7.3%
Virginia	0.3%

Who saw it (delivery)

45-54 · unknown	0.0%
25-34 · female	1.4%
45-54 · female	9.0%
55-64 · male	17.1%
65+ · male	15.4%
65+ · female	13.2%
35-44 · female	6.6%
55-64 · female	12.3%
45-54 · male	12.8%
35-44 · male	10.1%
25-34 · male	1.7%
65+ · unknown	0.1%
55-64 · unknown	0.1%
35-44 · unknown	0.1%