THE WATERS COMMITTEE
Allen Waters for Congress. Fighting for You.
Send A 'Family Man' To Congress If you really want change in Rhode Island politics, help us defeat Rep. David Cicilline in 2022. Campaigns are expensive. Make a donation at: allenrwaters.com. Whether you give $10, $20, $50 or $100, it is all good. I support free enterprise, individual freedom, limited government, and a strong national defense. Allen Waters for Congress (R-RI) Fighting for all in Rhode Island 🇺🇸 Donate/Join: AllenRWaters.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 2.8 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2021-08-03 → 2021-08-14) |
| Created | 2021-08-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag, family |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative |
| Tactic | The ad leverages a 'family man' character appeal combined with a direct fundraising ask to unseat the incumbent, but the policy disclaimer violation resulted in the creative being hidden, undermining its persuasive reach entirely. |
| Rhode Island | 100.0% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 1.3% |
| 45-54 · male | 14.8% |
| 45-54 · female | 4.7% |
| 65+ · female | 13.8% |
| 55-64 · male | 21.4% |
| 25-34 · male | 4.2% |
| 65+ · male | 23.7% |
| 55-64 · female | 8.0% |
| 35-44 · male | 7.1% |
| 25-34 · female | 0.4% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |