House of Representatives for the 1st District of Oklahoma
I was grateful to talk to many of our active and retired firefighters recently at the Tulsa Fire Museum. Our Tulsa firefighters have been a steady hand this past year when many things were uncertain. No matter what the challenge, they have always persevered and put the safety of others before their own.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 50.1/100 |
| Spend / Reach / Long. / Eff. | 21.0 Β· 81.7 Β· 18.5 Β· 79.2 |
| Spend range | USD 300β399 |
| Impressions | 150,000 β 174,999 |
| CPM (β $/1k impr) | USD 2.15 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 68 (2021-08-11 β 2021-10-18) |
| Created | 2021-08-11 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | none |
| Standout element | Tulsa Fire Dept. truck prominently framing the candidate in the left photo, grounding him in the community setting |
| Tactic | The ad uses community appreciation framing β honoring local firefighters β to build warmth and relatability for Hern without making any direct policy ask, positioning him as a humble servant leader connected to working-class heroes. |
| Oklahoma | 99.8% |
| Kansas | 0.1% |
| Arkansas | 0.0% |
| Missouri | 0.0% |
| Florida | 0.0% |
| Texas | 0.0% |
| Louisiana | 0.0% |
| 18-24 Β· unknown | 0.0% |
| 55-64 Β· male | 12.4% |
| 55-64 Β· female | 8.2% |
| 35-44 Β· male | 14.1% |
| 25-34 Β· male | 14.7% |
| 45-54 Β· male | 12.5% |
| 65+ Β· male | 9.0% |
| 65+ Β· female | 9.0% |
| 45-54 Β· female | 5.9% |
| 25-34 Β· unknown | 0.1% |
| 25-34 Β· female | 5.5% |
| 18-24 Β· female | 0.9% |
| 65+ Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 18-24 Β· male | 2.0% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· female | 5.4% |