πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Representative Kevin Hern US Inactive

House of Representatives for the 1st District of Oklahoma

ad creative

Ad copy

I was grateful to talk to many of our active and retired firefighters recently at the Tulsa Fire Museum. Our Tulsa firefighters have been a steady hand this past year when many things were uncertain. No matter what the challenge, they have always persevered and put the safety of others before their own.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score50.1/100
Spend / Reach / Long. / Eff.21.0 Β· 81.7 Β· 18.5 Β· 79.2
Spend rangeUSD 300–399
Impressions150,000 – 174,999
CPM (β‰ˆ $/1k impr)USD 2.15
Est. audience size100,001 – 500,000
Days live68 (2021-08-11 β†’ 2021-10-18)
Created2021-08-11
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsnone
Call to actionnone
Standout elementTulsa Fire Dept. truck prominently framing the candidate in the left photo, grounding him in the community setting
TacticThe ad uses community appreciation framing β€” honoring local firefighters β€” to build warmth and relatability for Hern without making any direct policy ask, positioning him as a humble servant leader connected to working-class heroes.

Where it ran (delivery by region)

Oklahoma99.8%
Kansas0.1%
Arkansas0.0%
Missouri0.0%
Florida0.0%
Texas0.0%
Louisiana0.0%

Who saw it (delivery)

18-24 Β· unknown 0.0%
55-64 Β· male 12.4%
55-64 Β· female 8.2%
35-44 Β· male 14.1%
25-34 Β· male 14.7%
45-54 Β· male 12.5%
65+ Β· male 9.0%
65+ Β· female 9.0%
45-54 Β· female 5.9%
25-34 Β· unknown 0.1%
25-34 Β· female 5.5%
18-24 Β· female 0.9%
65+ Β· unknown 0.1%
55-64 Β· unknown 0.1%
35-44 Β· unknown 0.1%
18-24 Β· male 2.0%
45-54 Β· unknown 0.1%
35-44 Β· female 5.4%

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