Dr. Roger Marshall US Inactive
KANSANS FOR MARSHALL
JOIN TEAM MARSHALL »
Ad copy
Desperate campaigns are lying with false attacks. Sen. Dole says: Don't fall for it.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 70.7 · 3.3 · 66.4 |
| Spend range | USD 600–699 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 11.81 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 13 (2020-07-09 → 2020-07-22) |
| Created | 2020-07-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | veterans military |
| Symbols | none |
| Call to action | volunteer |
| Standout element | Elderly Bob Dole seated authoritatively delivering a direct-to-camera endorsement warning |
| Tactic | Ad leverages the enormous credibility and nostalgic reverence for Bob Dole as a Kansas icon to inoculate Marshall against opponent attacks, using third-party authority to dismiss negative campaigning as dishonest. |
Where it ran (delivery by region)
| Kansas | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 65+ · male | 7.2% |
| 35-44 · male | 9.8% |
| 45-54 · female | 9.1% |
| 35-44 · female | 7.3% |
| 55-64 · female | 12.8% |
| 55-64 · male | 9.8% |
| 45-54 · male | 10.7% |
| 65+ · female | 12.7% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 4.9% |
| 25-34 · male | 7.6% |
| 18-24 · female | 3.5% |
| 18-24 · male | 4.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
