TEAM HAGERTY
Watch our new ad featuring Donald Trump Jr. here →
I’m humbled to have the endorsement of President Donald Trump and his family.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.4/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 78.0 · 5.0 · 64.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 15.55 |
| Est. audience size | — |
| Days live | 19 (2020-02-13 → 2020-03-03) |
| Created | 2020-02-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Side-by-side handshake with Trump with bold 'ENDORSED BY PRESIDENT TRUMP' overlay text dominating the frame |
| Tactic | The ad leverages Trump's endorsement as the primary persuasion device, using a direct physical connection visual to signal alignment and transfer Trump's political authority to Hagerty. |
| Tennessee | 100.0% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 9.9% |
| 18-24 · male | 1.2% |
| 25-34 · male | 4.0% |
| 65+ · female | 18.5% |
| 35-44 · female | 5.7% |
| 35-44 · male | 6.1% |
| 55-64 · female | 14.5% |
| 45-54 · female | 11.0% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 12.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 11.7% |
| 25-34 · female | 3.3% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 1.0% |