Friends of John Reed
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 34.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 4.7 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 18 (2023-07-11 → 2023-07-29) |
| Created | 2023-07-07 |
| Creative variants | 0 body · 5 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — John Reed |
| Surfaced by | “senate:John Reed” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | us flag, family |
| Call to action | learn more |
| Standout element | childhood photos of the candidate holding a small American flag, paired with a warm family snapshot, evoking nostalgia and authenticity |
| Tactic | The ad uses personal childhood and family imagery combined with a working-class origin story to build emotional relatability and trust with local voters. |
| Tennessee | 100.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 25-34 · unknown | 0.3% |
| 55-64 · male | 5.1% |
| 35-44 · male | 10.5% |
| 45-54 · female | 10.1% |
| 65+ · female | 5.6% |
| 55-64 · female | 7.7% |
| 45-54 · male | 6.9% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 17.7% |
| 25-34 · male | 12.1% |
| 18-24 · male | 2.4% |
| 65+ · male | 4.1% |
| 35-44 · female | 12.7% |
| 18-24 · female | 4.3% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.0% |