Susan Collins US Inactive
COLLINS FOR SENATOR
Throw a dog a bone!
Chip in $10 NOW
Ad copy
It’s Susan & Pepper! We need YOUR help to fight back against the Far Left’s lies and false attacks. They have made Maine the MOST expensive race in the country. Can we count on you to help us fight back NOW?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 52.1/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 83.1 · 13.5 · 56.4 |
| Spend range | USD 8,000–8,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 45.33 |
| Est. audience size | — |
| Days live | 50 (2020-08-11 → 2020-09-30) |
| Created | 2020-08-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | family |
| Call to action | donate |
| Standout element | Candidate sitting casually on the grass with her black dog Pepper, projecting homey authenticity |
| Tactic | The warm-and-folksy candidate-with-dog imagery directly undercuts the threat framing, using relatability and humor ('throw a dog a bone') to soften a hard fundraising ask against named opponents. |
Where it ran (delivery by region)
| California | 10.4% |
| Florida | 9.2% |
| Texas | 9.1% |
| New York | 5.6% |
| Pennsylvania | 4.0% |
| Virginia | 3.3% |
| Georgia | 3.3% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · female | 12.5% |
| 18-24 · female | 0.1% |
| 25-34 · male | 1.0% |
| 65+ · unknown | 0.6% |
| 45-54 · female | 2.8% |
| 65+ · male | 29.9% |
| 45-54 · male | 4.9% |
| 55-64 · male | 15.6% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 29.1% |
| 35-44 · male | 1.5% |
| 18-24 · male | 0.4% |
| 25-34 · female | 0.4% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.3% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 0.6% |
