Pamela Stevenson for Kentucky
Have your vaccine? No? Get it done soon and sign up for a chance to win. 18 years and up? You can win 1 Million dollars! Read more here about the lottery for receiving your vaccine. https://govstatus.egov.com/shot-at-a-million-home Let's protect ourselves, our family, and our community.
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| Overall score | 36.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 61.7 Β· 1.9 Β· 70.7 |
| Spend range | USD 100β199 |
| Impressions | 20,000 β 24,999 |
| CPM (β $/1k impr) | USD 6.64 |
| Est. audience size | 10,001 β 50,000 |
| Days live | 8 (2021-06-22 β 2021-06-30) |
| Created | 2021-06-22 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Pamela Stevenson |
| Surfaced by | βsenate:Pamela Stevensonβ |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | family, healthcare |
| Call to action | sign petition |
| Standout element | Smiling young Black woman in graduation cap and gown holding diploma against maroon scholarship headline banner |
| Tactic | Uses a positive incentive-based appeal β linking COVID vaccination to a full-ride scholarship lottery β to motivate hesitant families through aspirational education imagery rather than fear or mandate messaging. |
| Kentucky | 99.8% |
| Indiana | 0.2% |
| 13-17 Β· female | 2.4% |
| 55-64 Β· female | 8.1% |
| 25-34 Β· female | 35.7% |
| 18-24 Β· female | 17.2% |
| 45-54 Β· female | 11.4% |
| 35-44 Β· female | 21.1% |
| 65+ Β· female | 4.2% |