THE WATERS COMMITTEE
VOTE ALLEN WATERS FOR U.S. SENATE (R-RI) Are you tired of the waste, fraud, abuse, and the political corruption from the Rhode Island State House to Congress? Vote Allen Waters for United States Senate on November 3rd. I am running to replace Jack Reed. 29 years in Congress is long enough. I am Jack Reed's term limit. I believe we must grow the economy, protect our American culture and, above all, we must protect the American people. If you are ready for change, I am "Hope for the Ocean State." Volunteer/Donate: WatersforSenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 0.3 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 2 (2020-10-20 → 2020-10-22) |
| Created | 2020-10-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed warning screen replacing the actual ad creative |
| Tactic | The ad leverages anti-incumbent anger by framing the candidate as a term-limit enforcer ('I am Jack Reed's term limit'), but its persuasive impact is undermined by the platform removal notice due to a missing disclaimer, rendering the creative invisible to the audience. |
| Rhode Island | 100.0% |
| 18-24 · female | 0.2% |
| 55-64 · female | 11.6% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 25-34 · female | 1.2% |
| 45-54 · unknown | 0.2% |
| 35-44 · male | 9.6% |
| 65+ · male | 12.3% |
| 18-24 · male | 1.0% |
| 55-64 · male | 18.2% |
| 25-34 · male | 5.2% |
| 35-44 · female | 3.0% |
| 65+ · female | 11.0% |
| 45-54 · female | 8.8% |
| 45-54 · male | 17.2% |
| 65+ · unknown | 0.2% |