TEAM GRAHAM, INC.
Will you chip in $5 or $10 now?
OUTRAISED! πΊπΈβπ°The Democrats pumped in $7.4 million in Q1 to defeat Senator Graham - that's over $82,000 a day. π³ If we let this go unanswered, we risk LOSING THE SENATE. Stand with Senator Graham and FIGHT BACK!
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| Overall score | 56.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 95.7 Β· 6.1 Β· 62.8 |
| Spend range | USD 10,000β14,999 |
| Impressions | 600,000 β 699,999 |
| CPM (β $/1k impr) | USD 19.23 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 23 (2020-07-28 β 2020-08-20) |
| Created | 2020-07-28 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Specific dollar figures ($7.4M / $82K/day) weaponized as urgency triggers |
| Tactic | Classic fundraising fear tactic using an outraised narrative and Senate-control stakes to drive small-dollar donations via urgency and outrage. |
| Florida | 9.2% |
| Texas | 9.2% |
| California | 7.8% |
| New York | 4.3% |
| South Carolina | 4.2% |
| Georgia | 3.9% |
| North Carolina | 3.9% |
| 45-54 Β· unknown | 0.1% |
| 65+ Β· male | 20.7% |
| 65+ Β· female | 32.1% |
| 55-64 Β· female | 18.5% |
| 55-64 Β· male | 16.5% |
| 45-54 Β· male | 5.7% |
| 45-54 Β· female | 5.5% |
| 65+ Β· unknown | 0.4% |
| 55-64 Β· unknown | 0.3% |