Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
Juneteenth
Ad copy
Today is Juneteenth, a day for us to pause and reflect on our long and tragic history of racial inequality, rooted in slavery--- beginning when the first slaves arrived to our shores in 1619. This year, I'm more determined than ever to take on systemic racism everywhere it exists in our country, from the justice system to the job market, and work to help bend the arc of the moral universe towards justice. #Juneteenth
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.7/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 70.7 · 2.2 · 66.4 |
| Spend range | USD 600–699 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 11.81 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 9 (2020-06-19 → 2020-06-28) |
| Created | 2020-06-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Wall of repeated Chris Coons campaign signs as backdrop reinforcing brand identity |
| Tactic | The ad uses Juneteenth as a moment of authentic cultural alignment, positioning Coons as a committed ally on racial justice to mobilize progressive and Black Democratic voters. |
Where it ran (delivery by region)
| Delaware | 18.0% |
| California | 7.6% |
| Florida | 6.0% |
| Pennsylvania | 4.8% |
| New York | 4.7% |
| Texas | 4.0% |
| Michigan | 3.6% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.3% |
| 45-54 · female | 2.9% |
| 35-44 · female | 1.1% |
| 25-34 · female | 0.8% |
| 25-34 · male | 0.6% |
| 55-64 · female | 11.4% |
| 65+ · female | 46.4% |
| 55-64 · male | 8.5% |
| 65+ · male | 22.7% |
| 45-54 · male | 2.9% |
| 35-44 · male | 1.2% |
| 18-24 · female | 0.3% |
| 35-44 · unknown | 0.0% |
