THE WATERS COMMITTEE
Do you support school choice in Rhode Island like I do? Every student deserves a chance to receive a solid, publicly funded education not limited to family zip code. It's about freedom, opportunity, and spending taxpayer dollars more wisely. I am a Republican candidate for U.S. Senate. I attended Providence Public Schools. Donate to my campaign to defeat Senator Jack Reed in November. It takes lot of money to win. Donate $25 or more at WatersforSenate.com. I am the change we need in the Ocean State. Classical High School '73. Go purple!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 33.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 2.5 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2020-04-18 → 2020-04-28) |
| Created | 2020-04-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | education |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder screen replacing the actual ad creative |
| Tactic | The ad leans on personal biography and a school-choice appeal to build grassroots credibility, then pivots sharply to a direct fundraising ask, but its persuasive impact is entirely undermined by the content being removed for a missing political disclaimer. |
| Rhode Island | 100.0% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · female | 2.1% |
| 18-24 · female | 1.7% |
| 18-24 · male | 4.0% |
| 35-44 · female | 2.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 14.6% |
| 25-34 · male | 7.6% |
| 55-64 · female | 10.4% |
| 45-54 · female | 6.4% |
| 55-64 · male | 16.9% |
| 65+ · male | 12.7% |
| 65+ · female | 12.3% |
| 35-44 · male | 7.9% |
| 55-64 · unknown | 0.1% |