πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Michael Utsumi for Dublin School Board US Inactive

Michael Utsumi for Dublin School Board 2020

⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Editorial: Vote Pelham in DUSD Area 1, Utsumi in Trustee Area 4

This election offers some DUSD voters the chance to return true leadership stability and a unifying spirit to the Board of Trustees. Those candidates are Kristin Pelham in Area 1 and Michael Utsumi in Area 4.

Ad copy

Thank you Pleasanton Weekly for your endorsement! I sincerely appreciated the opportunity to participate in your candidate forum. "Not only do we see Utsumi as "a champion for all students" (as his campaign slogan states), but as a true advocate for the betterment of the whole district from the Area 4 seat as well." Area 4 community members, I would be honored to have your vote by mail or in-person before or on November 3rd. #achampion4allstudents #utsumi4dusdarea4 https://www.pleasantonweekly.com/news/2020/10/11/editorial-vote-pelham-in-dusd-area-1-utsumi-in-trustee-area-4

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score18.9/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.0 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size100,001 – 500,000
Days live1 (2020-10-14 β†’ 2020-10-14)
Created2020-10-14
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateNC β€” Michael Dublin
Surfaced byβ€œsenate:Michael Dublin”

🧠 AI analysis

Issueeducation
Framingpositive candidate
Message typepersuasion
Emotional appealneutral
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionvote
Standout elementRemoved content notice replacing the actual ad creative, signaling a disclaimer compliance failure
TacticThe ad leverages a direct newspaper endorsement quote as social proof to build credibility and trust with local school board voters, but was ultimately removed due to a missing disclaimer.

Where it ran (delivery by region)

California100.0%

Who saw it (delivery)

18-24 Β· female 2.6%
45-54 Β· male 9.6%
55-64 Β· female 12.2%
65+ Β· female 12.2%
65+ Β· male 4.3%
35-44 Β· female 10.4%
45-54 Β· female 29.6%
35-44 Β· male 6.1%
55-64 Β· male 8.7%
25-34 Β· male 3.5%
25-34 Β· female 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA β€” Jon Ossoff 10d live
Julia Letlow
LA β€” Julia Letlow 9d live
Mark Warner VA
VA β€” Mark Warner 18d live
James Talarico
TX β€” James Talarico 5d live
Tom Cotton
AR β€” Tom Cotton 8d live
Janet Mills
ME β€” Janet Mills 16d live
Congresswoman Julia Letlow
LA β€” Julia Letlow 28d live
Julia Letlow
LA β€” Julia Letlow 23d live