TEAM GRAHAM, INC.
Chip in $5, $10, or $25!
Every Liberal in the country is pouring π°π°π° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now and help us FIGHT BACK?
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| Overall score | 57.6/100 |
| Spend / Reach / Long. / Eff. | 65.7 Β· 100.0 Β· 3.3 Β· 61.6 |
| Spend range | USD 20,000β24,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 22.5 |
| Est. audience size | β |
| Days live | 13 (2020-10-05 β 2020-10-18) |
| Created | 2020-10-05 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag, money cash |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera against a large American flag creating an urgent, grassroots appeal |
| Tactic | Classic fear-and-urgency fundraising tactic that names high-profile liberal bogeymen (Pelosi, Clinton, Obama) to trigger defensive tribal identity and motivate small-dollar donations as a way to 'fight back.' |
| Texas | 8.9% |
| California | 8.4% |
| Florida | 7.0% |
| New York | 4.1% |
| Ohio | 4.0% |
| Pennsylvania | 3.7% |
| Michigan | 3.5% |
| 35-44 Β· unknown | 0.0% |
| 45-54 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.3% |
| 45-54 Β· female | 8.6% |
| 65+ Β· male | 17.1% |
| 55-64 Β· male | 20.6% |
| 45-54 Β· male | 13.2% |
| 65+ Β· female | 18.8% |
| 35-44 Β· male | 3.1% |
| 55-64 Β· female | 16.3% |
| 35-44 Β· female | 1.6% |
| 55-64 Β· unknown | 0.3% |