πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Stand with Senator Graham!

Chip in $20.20

Ad copy

The Democrats have raised over $14 million in Q2 to defeat Senator Graham – 93% coming from out-of-state! 😳 Help us stop the 🌊 of liberal πŸ’΅πŸ’΅πŸ’΅ by building a conservative firewall around South Carolina! Will you give $20.20 right now?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score57.5/100
Spend / Reach / Long. / Eff.59.4 Β· 99.5 Β· 5.5 Β· 65.6
Spend rangeUSD 10,000–14,999
Impressions900,000 – 999,999
CPM (β‰ˆ $/1k impr)USD 13.16
Est. audience sizeβ€”
Days live21 (2020-07-29 β†’ 2020-08-19)
Created2020-07-29
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsus flag, money cash, border
Call to actiondonate
Standout elementGiant wave of cash money crashing over a US map toward South Carolina, blocked by a red brick firewall
TacticUses vivid threat-framing β€” a literal 'blue wave' of liberal money β€” to trigger fear of outside interference and urgency to donate, reinforced by the specific $20.20 ask tied to the election year.

Where it ran (delivery by region)

Texas10.0%
California8.9%
Florida7.4%
New York4.8%
South Carolina3.8%
North Carolina3.6%
Georgia3.5%

Who saw it (delivery)

25-34 Β· unknown 0.1%
55-64 Β· male 15.1%
45-54 Β· unknown 0.2%
35-44 Β· unknown 0.1%
65+ Β· unknown 0.3%
25-34 Β· female 1.7%
55-64 Β· unknown 0.3%
45-54 Β· female 8.6%
35-44 Β· male 7.7%
18-24 Β· female 0.3%
35-44 Β· female 3.7%
25-34 Β· male 4.7%
65+ Β· male 13.6%
55-64 Β· female 14.2%
45-54 Β· male 12.7%
65+ Β· female 15.7%
18-24 Β· male 1.1%
18-24 Β· unknown 0.0%

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