TEAM GRAHAM, INC.
Chip in $20.20
The Democrats have raised over $14 million in Q2 to defeat Senator Graham β 93% coming from out-of-state! π³ Help us stop the π of liberal π΅π΅π΅ by building a conservative firewall around South Carolina! Will you give $20.20 right now?
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 57.5/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 99.5 Β· 5.5 Β· 65.6 |
| Spend range | USD 10,000β14,999 |
| Impressions | 900,000 β 999,999 |
| CPM (β $/1k impr) | USD 13.16 |
| Est. audience size | β |
| Days live | 21 (2020-07-29 β 2020-08-19) |
| Created | 2020-07-29 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, money cash, border |
| Call to action | donate |
| Standout element | Giant wave of cash money crashing over a US map toward South Carolina, blocked by a red brick firewall |
| Tactic | Uses vivid threat-framing β a literal 'blue wave' of liberal money β to trigger fear of outside interference and urgency to donate, reinforced by the specific $20.20 ask tied to the election year. |
| Texas | 10.0% |
| California | 8.9% |
| Florida | 7.4% |
| New York | 4.8% |
| South Carolina | 3.8% |
| North Carolina | 3.6% |
| Georgia | 3.5% |
| 25-34 Β· unknown | 0.1% |
| 55-64 Β· male | 15.1% |
| 45-54 Β· unknown | 0.2% |
| 35-44 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.3% |
| 25-34 Β· female | 1.7% |
| 55-64 Β· unknown | 0.3% |
| 45-54 Β· female | 8.6% |
| 35-44 Β· male | 7.7% |
| 18-24 Β· female | 0.3% |
| 35-44 Β· female | 3.7% |
| 25-34 Β· male | 4.7% |
| 65+ Β· male | 13.6% |
| 55-64 Β· female | 14.2% |
| 45-54 Β· male | 12.7% |
| 65+ Β· female | 15.7% |
| 18-24 Β· male | 1.1% |
| 18-24 Β· unknown | 0.0% |