Mike Rounds US Inactive
ROUNDS FOR SENATE
We're in this together - Thank's for your support
Ad copy
Last year was a challenging one for our family. In May, Jean was diagnosed with an aggressive form of cancer. Throughout her treatment, we’ve been humbled by the support we’ve received from our family and friends. We’ve been lifted by the thoughts and prayers that were sent our way. They’re clearly working, please keep them coming. Now, we’d like to share a short video message about Jean’s journey and our road ahead. Thank you so much for all you’ve done for us through the years.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.0/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 76.3 · 1.7 · 70.5 |
| Spend range | USD 600–699 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 6.84 |
| Est. audience size | — |
| Days live | 7 (2020-02-13 → 2020-02-20) |
| Created | 2020-02-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | Candidate and wife seated together in a warm home setting conveying quiet vulnerability and marital solidarity |
| Tactic | The ad leverages personal vulnerability and a cancer diagnosis to build deep emotional connection and loyalty with supporters, framing the campaign as a shared community journey rather than a political pitch. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 65+ · male | 10.6% |
| 35-44 · male | 5.2% |
| 65+ · female | 24.8% |
| 55-64 · male | 12.2% |
| 45-54 · male | 8.4% |
| 55-64 · female | 20.2% |
| 45-54 · female | 9.7% |
| 25-34 · male | 1.8% |
| 35-44 · female | 4.7% |
| 25-34 · female | 1.4% |
| 55-64 · unknown | 0.3% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
