Chris Coons US Inactive
CHRIS COONS FOR DELAWARE
Ad copy
...Joe's comforted me in my toughest moments, as he has so many others. I'll never forget how Joe took the time to offer me words of comfort as my father lay in hospice. Time and again, I've seen him stop everything and listen, really listen to someone who needs a shoulder to cry on or a partner in prayer. That compassion, that empathy is part of his character. More than anything, Joe is a man of faith and conscience. He'll be a president for Americans of all faiths, as well as people of conscience who practice no particular faith. Joe's faith is really about our future, about a world with less suffering and more justice, where we're better stewards of creation, where we have a more just immigration policy, and where we call out and confront the original sins of this nation, the sins of slavery and racism. Joe knows these are central issues in this election and, for him, they're rooted in faith... #BidenHarris2020 #Faith #Delaware #Democrats
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 68.1 · 5.5 · 71.6 |
| Spend range | USD 200–299 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 5.87 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 21 (2020-08-21 → 2020-09-11) |
| Created | 2020-08-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, diverse crowd, faith figures |
| Symbols | church cross, family, none |
| Call to action | none |
| Standout element | Biden bowing head in prayer amid a diverse faith community, visually embodying the empathy and faith described in the copy |
| Tactic | The ad uses a deeply personal endorsement testimonial paired with an intimate faith-setting image to humanize Biden as a compassionate, spiritually grounded leader, appealing to voters who prioritize character and moral conviction over policy. |
Where it ran (delivery by region)
| Delaware | 39.4% |
| Pennsylvania | 6.1% |
| California | 5.7% |
| New York | 4.1% |
| Florida | 3.6% |
| New Jersey | 2.6% |
| Texas | 2.6% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 25-34 · male | 4.2% |
| 45-54 · male | 6.1% |
| 55-64 · male | 10.4% |
| 35-44 · female | 3.9% |
| 35-44 · male | 4.6% |
| 55-64 · female | 13.4% |
| 45-54 · female | 6.9% |
| 65+ · male | 16.7% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 27.3% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 1.6% |
| 18-24 · female | 1.0% |
| 25-34 · female | 2.9% |
| 65+ · unknown | 0.4% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
