Susan Collins US Inactive
COLLINS FOR SENATOR
Honest and True
Ad copy
Susan Collins is a County girl. She is honest and true. Susan always does the right thing for Maine and America.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.5/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 80.0 · 2.8 · 59.2 |
| Spend range | USD 4,000–4,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 30.91 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | professional |
| Who pictured | candidate, family children |
| Symbols | family, farm rural |
| Call to action | learn more |
| Standout element | Family group in masks outside a small-town home with bold red-white-blue 'County Girl' text overlay reinforcing authenticity |
| Tactic | The ad leverages small-town roots and 'honest and true' character framing to build personal trust and emotional connection with Maine voters, bypassing policy debate entirely. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 55-64 · female | 13.1% |
| 35-44 · female | 24.9% |
| 65+ · male | 4.5% |
| 35-44 · male | 14.2% |
| 45-54 · male | 8.5% |
| 55-64 · male | 5.7% |
| 45-54 · female | 17.2% |
| 65+ · female | 11.3% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
