πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

We need your help!

Chip in $5, $10, or $25!

Ad copy

Every Liberal in the country is pouring πŸ’°πŸ’°πŸ’° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now and help us FIGHT BACK?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score58.6/100
Spend / Reach / Long. / Eff.78.6 Β· 100.0 Β· 3.3 Β· 52.6
Spend rangeUSD 70,000–79,999
Impressions1,000,000 – 0
CPM (β‰ˆ $/1k impr)USD 75.0
Est. audience sizeβ€”
Days live13 (2020-10-05 β†’ 2020-10-18)
Created2020-10-05
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tierdiy amateur
Who picturedcandidate
Symbolsus flag, money cash
Call to actiondonate
Standout elementCandidate speaking directly to camera against a large American flag creating an urgent, grassroots appeal
TacticClassic fear-and-urgency fundraising tactic that names high-profile liberal bogeymen (Pelosi, Clinton, Obama) to trigger defensive tribal identity and motivate small-dollar donations as a way to 'fight back.'

Where it ran (delivery by region)

Texas9.2%
California8.8%
Florida7.2%
New York4.1%
Ohio4.0%
Pennsylvania4.0%
Michigan3.3%

Who saw it (delivery)

18-24 Β· unknown 0.0%
45-54 Β· male 13.5%
45-54 Β· unknown 0.2%
18-24 Β· female 0.2%
18-24 Β· male 0.3%
35-44 Β· female 2.8%
65+ Β· male 14.8%
25-34 Β· female 0.9%
65+ Β· female 16.6%
25-34 Β· unknown 0.0%
35-44 Β· male 5.8%
45-54 Β· female 8.1%
55-64 Β· male 18.7%
55-64 Β· female 15.6%
25-34 Β· male 1.9%
55-64 Β· unknown 0.3%
65+ Β· unknown 0.3%
35-44 Β· unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA β€” Jon Ossoff 121d live
Dan Osborn
NE β€” Dan Osborn 113d live
Jon Ossoff
GA β€” Jon Ossoff 83d live
Raja for Congress
IL β€” S Krishnamoorthi 109d live
Colin Allred
TX β€” Colin Allred 56d live
Graham Platner
ME β€” Graham Platner 39d live
Jon Ossoff
GA β€” Jon Ossoff 25d live
Jon Ossoff
GA β€” Jon Ossoff 24d live