📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Kentucky Needs Amy McGrath

We need leaders who inspire.

Ad copy

Major General Charles Bolden Jr. served as one of my commanding generals and mentor in the Marines—and I’m honored to have his support.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.1/100
Spend / Reach / Long. / Eff.59.4 · 100.0 · 7.2 · 66.0
Spend rangeUSD 10,000–14,999
Impressions1,000,000 – 0
CPM (≈ $/1k impr)USD 12.5
Est. audience size
Days live27 (2020-02-13 → 2020-03-11)
Created2020-02-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Amy Mcgrath
Surfaced by“senate:Amy Mcgrath”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealneutral
Production tierunknown
Who picturedveterans military
Symbolsmilitary
Call to actionnone
Standout elementFacebook policy removal notice obscuring the original ad content
TacticThe ad leverages a high-profile military endorsement from a commanding general to build credibility and heroic framing for McGrath, though the content is inaccessible due to a platform disclaimer violation.

Where it ran (delivery by region)

Kentucky100.0%
Ohio0.0%
Indiana0.0%
Unknown0.0%

Who saw it (delivery)

25-34 · male 18.4%
65+ · male 2.2%
55-64 · unknown 0.0%
35-44 · unknown 0.1%
18-24 · unknown 0.1%
25-34 · unknown 0.1%
65+ · female 3.2%
55-64 · female 4.7%
45-54 · unknown 0.1%
45-54 · female 5.9%
35-44 · female 8.5%
55-64 · male 4.3%
45-54 · male 6.7%
25-34 · female 15.0%
18-24 · female 11.1%
18-24 · male 9.3%
35-44 · male 10.2%
65+ · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live