πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

The Trump administration is violating our 2nd Amendment rights, our 1st Amendment rights, our 4th Amendment rights. If Trump was a Democrat or Independent, this wouldn’t be right. What can we do? #mtpol #mtnews

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score34.3/100
Spend / Reach / Long. / Eff.0.0 Β· 59.2 Β· 0.8 Β· 77.1
Spend range<USD 99
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 2.83
Est. audience sizeβ€”
Days live4 (2026-01-26 β†’ 2026-01-30)
Created2026-01-25
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMT β€” Reilly Neill
Surfaced byβ€œsenate:Reilly Neill”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolscapitol statue, guns 2a
Call to actionnone
Standout elementCandidate filmed outdoors in winter gear in front of Richland County courthouse, projecting grassroots authenticity
TacticTaps Republican hypocrisy framing β€” arguing constitutional violations are wrong regardless of party β€” to peel off principled conservatives and independents from Trump loyalty.

Where it ran (delivery by region)

California46.2%
New York15.1%
Virginia15.0%
Montana10.7%
Maryland9.2%
Washington, District of Columbia1.8%
West Virginia0.9%

Who saw it (delivery)

18-24 Β· female 2.0%
25-34 Β· female 7.3%
35-44 Β· female 12.5%
45-54 Β· female 16.0%
55-64 Β· female 26.0%
65+ Β· female 36.2%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA β€” Jon Ossoff 121d live
Dan Osborn
NE β€” Dan Osborn 113d live
Jon Ossoff
GA β€” Jon Ossoff 83d live
Raja for Congress
IL β€” S Krishnamoorthi 109d live
Colin Allred
TX β€” Colin Allred 56d live
Graham Platner
ME β€” Graham Platner 39d live
Dan Osborn for Senate
NE β€” Dan Osborn 50d live
Colin Allred
TX β€” Colin Allred 29d live