FRIENDS OF BRYCE REEVES
Bryce Reeves
βIβm voting for Bryce because I trust him." - Ellen Shoemaker
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 1.7 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | β |
| Days live | 7 (2019-09-13 β 2019-09-20) |
| Created | 2019-09-13 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | β |
| Languages | en |
| Candidate | VA β Bryce Reeves |
| Surfaced by | βsenate:Bryce Reevesβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | seniors |
| Symbols | none |
| Call to action | vote |
| Standout element | split-screen pairing a warm testimonial subject with a dark text-card quote, creating a documentary-style endorsement feel |
| Tactic | Social proof testimonial from a relatable voter builds trust-by-proxy, letting an ordinary constituent vouch for the candidate's character rather than the candidate touting himself. |
| Virginia | 98.5% |
| New York | 0.3% |
| Maryland | 0.2% |
| Massachusetts | 0.2% |
| Pennsylvania | 0.2% |
| North Carolina | 0.2% |
| California | 0.1% |
| 65+ Β· unknown | 0.2% |
| 35-44 Β· unknown | 0.2% |
| 35-44 Β· male | 6.5% |
| 25-34 Β· male | 6.9% |
| 45-54 Β· male | 9.5% |
| 55-64 Β· male | 10.1% |
| 45-54 Β· female | 11.9% |
| 55-64 Β· female | 13.6% |
| 18-24 Β· female | 2.1% |
| 65+ Β· female | 11.6% |
| 65+ Β· male | 8.1% |
| 35-44 Β· female | 8.7% |
| 18-24 Β· male | 3.7% |
| 25-34 Β· female | 7.1% |