AMY MCGRATH FOR SENATE, INC.
Let’s send a leader with principles to the Senate this November.
To fix Washington, let’s send in a Marine, and a mom.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.9/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 100.0 · 4.4 · 61.6 |
| Spend range | USD 20,000–24,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 22.5 |
| Est. audience size | — |
| Days live | 17 (2020-10-17 → 2020-11-03) |
| Created | 2020-10-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | military, family |
| Call to action | vote |
| Standout element | Facebook content-removed disclaimer card exposing the ad only by its metadata and copy |
| Tactic | The 'Marine and a mom' framing dual-codes toughness and relatability to appeal across gender and patriotism lines, though the ad is inaccessible due to a policy violation disclaimer. |
| Kentucky | 100.0% |
| 13-17 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 24.5% |
| 18-24 · female | 21.0% |
| 25-34 · male | 23.0% |
| 18-24 · male | 16.2% |
| 35-44 · male | 7.3% |
| 35-44 · female | 7.3% |
| 18-24 · unknown | 0.2% |
| 25-34 · unknown | 0.3% |