📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Ben Ray Luján US Inactive

PEOPLE FOR BEN

ad creative

25,000 BIRTHDAY WISHES NEEDED

Sign Nancy's card before her big day!

Ad copy

Will you sign my dear friend Speaker Pelosi’s birthday card before her big day? Let’s show her how grateful we are for her incredible leadership and service. I know she’ll be so touched to read our messages!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score45.5/100
Spend / Reach / Long. / Eff.17.4 · 50.6 · 55.1 · 58.7
Spend rangeUSD 200–299
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 33.27
Est. audience size
Days live201 (2019-11-30 → 2020-06-18)
Created2019-11-30
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNM — Ben Ray Luján
Surfaced by“senate:NM — Ben Ray Luján”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementFacebook content-removed placeholder replacing the actual ad creative
TacticA list-building birthday card petition tactic leveraging Nancy Pelosi's name and emotional gratitude to collect supporter contact information, now obscured by a platform disclaimer violation notice.

Where it ran (delivery by region)

California13.6%
New York7.6%
Florida6.4%
Texas5.6%
Illinois4.0%
Pennsylvania4.0%
Washington3.5%

Who saw it (delivery)

18-24 · unknown 0.0%
35-44 · unknown 0.1%
55-64 · male 10.1%
45-54 · male 3.0%
45-54 · female 3.9%
65+ · male 25.0%
65+ · female 36.9%
55-64 · female 14.8%
25-34 · unknown 0.0%
45-54 · unknown 0.2%
18-24 · female 0.7%
18-24 · male 0.4%
35-44 · female 1.0%
55-64 · unknown 0.5%
35-44 · male 0.8%
25-34 · male 0.7%
25-34 · female 0.7%
65+ · unknown 1.0%

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