Susan Collins US Inactive
COLLINS FOR SENATOR
Susan Collins DELIVERS for Maine
Collins for Senator
Ad copy
Take it from Bill Green — No matter who you support for president, Maine needs Susan Collins.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.8/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 85.0 · 1.4 · 57.7 |
| Spend range | USD 8,000–8,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 37.78 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-21 → 2020-10-27) |
| Created | 2020-10-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | seniors |
| Symbols | none |
| Call to action | learn more |
| Standout element | trusted local TV personality Bill Green delivering a third-party testimonial against attack ads, speaking directly to camera in a natural outdoor setting |
| Tactic | Classic inoculation tactic using a beloved, non-partisan Maine figure to neutralize attack ads and reframe Collins as a bipartisan consensus choice above the partisan fray. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.2% |
| 55-64 · male | 5.3% |
| 65+ · male | 4.1% |
| 65+ · female | 11.6% |
| 35-44 · female | 25.0% |
| 35-44 · male | 13.4% |
| 45-54 · female | 18.3% |
| 55-64 · female | 14.0% |
| 45-54 · male | 7.7% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
