Xan John for United States Senate 2020
Demand your freedom. Demand Xan John for United States Senate 2020.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 36.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 2.5 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2020-07-30 → 2020-08-09) |
| Created | 2020-07-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Xan John |
| Surfaced by | “senate:Xan John” |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | dark video thumbnail of a person slumped against a brick wall evoking crisis and despair |
| Tactic | The ad leverages fear around coronavirus danger paired with a freedom-demand message to emotionally activate voters and drive clicks to learn more about the candidate. |
| Louisiana | 100.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 0.9% |
| 65+ · unknown | 0.1% |
| 25-34 · female | 0.7% |
| 18-24 · female | 0.5% |
| 35-44 · male | 5.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 21.0% |
| 35-44 · female | 1.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · female | 16.0% |
| 45-54 · female | 4.5% |
| 65+ · female | 20.0% |
| 65+ · male | 16.4% |
| 45-54 · male | 10.3% |
| 25-34 · male | 1.8% |
| 25-34 · unknown | 0.0% |