HICKENLOOPER FOR COLORADO
It’s time to make Washington work for everyday Coloradans. We deserve better than the broken leadership we have in Washington right now. That's why I'm running for Senate.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.1/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 87.0 · 3.3 · 60.2 |
| Spend range | USD 7,000–7,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 13 (2020-08-18 → 2020-08-31) |
| Created | 2020-08-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Candidate standing casually in a brewpub with a brick oven backdrop, humanizing him as a working entrepreneur |
| Tactic | The brewpub biography tactic frames Hickenlooper as a practical problem-solver rather than a career politician, directly countering the 'broken Washington leadership' narrative with a relatable entrepreneurial identity. |
| Colorado | 100.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 13.7% |
| 65+ · unknown | 0.0% |
| 55-64 · female | 5.4% |
| 18-24 · male | 4.3% |
| 45-54 · female | 9.8% |
| 45-54 · male | 8.2% |
| 35-44 · male | 13.8% |
| 18-24 · female | 4.5% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 13.6% |
| 35-44 · female | 17.0% |
| 55-64 · male | 3.7% |
| 65+ · male | 2.5% |
| 35-44 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 3.1% |
| 45-54 · unknown | 0.1% |