Matthew Prather for Wood County Treasurer US Inactive
Matthew Prather
Matthew Prather for Wood County Treasurer
Learn more about Matthew Prather.
Ad copy
Hi, I’m Matthew Prather. I’m running for Wood County Treasurer, and I wanted to briefly share why.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 75.1 · 15.7 · 67.7 |
| Spend range | USD 800–899 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 58 (2026-01-06 → 2026-03-05) |
| Created | 2026-01-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — Matthew Wood |
| Surfaced by | “senate:Matthew Wood” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Unpolished direct-to-camera selfie-style video thumbnail that conveys everyday authenticity |
| Tactic | The DIY, unscripted introduction tactic builds relatability by positioning the candidate as an ordinary neighbor rather than a polished politician. |
Where it ran (delivery by region)
| Texas | 100.0% |
| Arkansas | 0.0% |
| Capital District | 0.0% |
| Georgia | 0.0% |
| Louisiana | 0.0% |
Who saw it (delivery)
| 25-34 · female | 4.9% |
| 25-34 · male | 6.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 10.2% |
| 35-44 · male | 10.7% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.6% |
| 45-54 · male | 10.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 11.3% |
| 55-64 · male | 9.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 15.2% |
| 65+ · male | 11.9% |
| 65+ · unknown | 0.2% |
