AMY MCGRATH FOR SENATE, INC.
I’ll do what’s right for Kentucky.
I'm a pro-Kentucky Democrat. I set the record straight on being called a pro-Trump Democrat (it's not true).
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 43.8/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 73.9 · 1.7 · 61.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 23.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-06-16 → 2020-06-23) |
| Created | 2020-06-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice replacing the actual ad creative |
| Tactic | The ad copy attempts to reframe McGrath's identity against a 'pro-Trump Democrat' label, but the content was removed for disclaimer non-compliance, rendering the persuasion attempt entirely invisible to the audience. |
| Kentucky | 100.0% |
| Tennessee | 0.0% |
| Florida | 0.0% |
| Virginia | 0.0% |
| California | 0.0% |
| Texas | 0.0% |
| Washington | 0.0% |
| 45-54 · female | 6.7% |
| 55-64 · male | 4.6% |
| 55-64 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.3% |
| 55-64 · female | 5.8% |
| 65+ · female | 5.9% |
| 45-54 · male | 5.5% |
| 18-24 · unknown | 0.2% |
| 65+ · male | 3.8% |
| 25-34 · male | 13.5% |
| 18-24 · male | 6.4% |
| 18-24 · female | 10.2% |
| 25-34 · female | 17.1% |
| 35-44 · female | 10.7% |
| 35-44 · male | 9.0% |
| 65+ · unknown | 0.1% |