📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Amy McGrath can defeat Mitch.

Chip in to build the team that can get it done.

Ad copy

Team Mitch is worried, and they should be. We’re just one point behind in polls, and we’re closing the fundraising gap every day. Chip in and let’s build the team that will win. Let’s go!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score60.4/100
Spend / Reach / Long. / Eff.55.2 · 97.1 · 22.6 · 66.7
Spend rangeUSD 8,000–8,999
Impressions700,000 – 799,999
CPM (≈ $/1k impr)USD 11.33
Est. audience size
Days live83 (2020-01-28 → 2020-04-20)
Created2020-01-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Amy Mcgrath
Surfaced by“senate:Amy Mcgrath”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed placeholder screen displayed as the ad image itself
TacticThe ad leverages urgency and competitive momentum framing ('one point behind,' closing fundraising gap) to drive small-dollar donations, using a horse-race narrative to motivate fence-sitters.

Where it ran (delivery by region)

California20.3%
New York8.9%
Massachusetts4.9%
Washington4.3%
Illinois4.2%
Pennsylvania3.6%
Texas3.4%

Who saw it (delivery)

55-64 · unknown 0.3%
55-64 · male 6.8%
25-34 · unknown 0.4%
18-24 · unknown 0.1%
65+ · unknown 0.4%
18-24 · male 0.6%
25-34 · male 4.1%
65+ · male 6.3%
18-24 · female 0.8%
35-44 · unknown 0.5%
25-34 · female 6.7%
35-44 · female 13.7%
45-54 · male 6.8%
55-64 · female 15.5%
65+ · female 15.9%
35-44 · male 6.5%
45-54 · female 14.2%
45-54 · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja for Congress
IL — S Krishnamoorthi 195d live