AMY MCGRATH FOR SENATE, INC.
Chip in to build the team that can get it done.
Team Mitch is worried, and they should be. We’re just one point behind in polls, and we’re closing the fundraising gap every day. Chip in and let’s build the team that will win. Let’s go!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 60.4/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 97.1 · 22.6 · 66.7 |
| Spend range | USD 8,000–8,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 11.33 |
| Est. audience size | — |
| Days live | 83 (2020-01-28 → 2020-04-20) |
| Created | 2020-01-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder screen displayed as the ad image itself |
| Tactic | The ad leverages urgency and competitive momentum framing ('one point behind,' closing fundraising gap) to drive small-dollar donations, using a horse-race narrative to motivate fence-sitters. |
| California | 20.3% |
| New York | 8.9% |
| Massachusetts | 4.9% |
| Washington | 4.3% |
| Illinois | 4.2% |
| Pennsylvania | 3.6% |
| Texas | 3.4% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 6.8% |
| 25-34 · unknown | 0.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
| 18-24 · male | 0.6% |
| 25-34 · male | 4.1% |
| 65+ · male | 6.3% |
| 18-24 · female | 0.8% |
| 35-44 · unknown | 0.5% |
| 25-34 · female | 6.7% |
| 35-44 · female | 13.7% |
| 45-54 · male | 6.8% |
| 55-64 · female | 15.5% |
| 65+ · female | 15.9% |
| 35-44 · male | 6.5% |
| 45-54 · female | 14.2% |
| 45-54 · unknown | 0.3% |