📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mary Peltola US Inactive

ALASKANS FOR MARY

ad creative

Chip in to Mary’s campaign

Become a Founding Donor

Donate now

Donate now

Ad copy

Hey, it’s Mary Peltola, and I want you to hear it from me: I’m running for the U.S. Senate in Alaska to fight for all Alaskans and bring abundance back to our state. Will you support me by becoming a founding donor of this campaign? When I was elected to Congress back in 2022, I saw firsthand how the system is rigged to put money in the pockets of politicians and their millionaire and billionaire donors while working people suffer. This race isn’t going to be easy. We’re up against the DC establishment and huge corporations taking our resources and putting profit over the wellbeing of Alaskans. So it’s going to take a huge movement of people chipping in what they can to help us win this race. This fight isn’t about partisanship – it’s about Alaska’s future. Chip in here to become a founding donor today. Let’s do this.
Hey, it’s Mary Peltola, and I want you to hear it from me: I’m running for the U.S. Senate in Alaska to fight for all Alaskans and bring abundance back to our state. Will you support me by becoming a founding donor of this campaign? When I was elected to Congress back in 2022, I saw firsthand how the system is rigged to put money in the pockets of politicians and their millionaire and billionaire donors while working people suffer. This race isn’t going to be easy. We’re up against the DC establishment and huge corporations taking our resources and putting profit over the wellbeing of Alaskans. So it’s going to take a huge movement of people chipping in what they can to help us win this race. This fight isn’t about partisanship – it’s about Alaska’s future. Chip in here to become a founding donor today. Let’s do this.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.4/100
Spend / Reach / Long. / Eff.71.2 · 95.7 · 3.9 · 54.6
Spend rangeUSD 35,000–39,999
Impressions600,000 – 699,999
CPM (≈ $/1k impr)USD 57.69
Est. audience size
Days live15 (2026-01-16 → 2026-01-31)
Created2026-01-16
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateAK — Mary Peltola
Surfaced by“senate:Mary Peltola”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate
Symbolsfarm rural
Call to actiondonate
Standout elementSelfie-style video frame in a snowy Alaskan winter landscape conveying grassroots authenticity
TacticThe candid outdoor selfie aesthetic and direct first-person appeal create a grassroots, everyman contrast against the 'DC establishment and millionaire donors' framing to drive founding donor urgency.

Where it ran (delivery by region)

California15.1%
Alaska8.8%
Washington7.1%
New York6.4%
Florida4.1%
Texas4.1%
Massachusetts3.2%

Who saw it (delivery)

18-24 · female 2.0%
45-54 · male 4.2%
65+ · male 16.8%
65+ · female 26.4%
55-64 · unknown 0.2%
55-64 · male 7.4%
55-64 · female 11.9%
45-54 · unknown 0.2%
45-54 · female 7.3%
18-24 · male 1.4%
35-44 · unknown 0.2%
35-44 · male 4.3%
35-44 · female 7.1%
25-34 · unknown 0.2%
25-34 · male 3.7%
25-34 · female 6.1%
18-24 · unknown 0.1%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live