TEAM GRAHAM, INC.
Will you chip in $20.20?
First, it was❗️Nancy Pelosi❗️then❗️Hillary Clinton❗️and now❗️Barack Obama❗️All lining up to endorse my opponent. We need your help now more than ever! Will you chip in $20.20 to fight back against Hollywood and the Liberal elite?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 59.5/100 |
| Spend / Reach / Long. / Eff. | 77.1 · 100.0 · 7.4 · 53.7 |
| Spend range | USD 60,000–69,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 65.0 |
| Est. audience size | — |
| Days live | 28 (2020-08-07 → 2020-09-04) |
| Created | 2020-08-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Graham's stern direct-to-camera gaze with 'Help me if you can.' subtitle creating a personal urgent plea |
| Tactic | Classic enemy-list fundraising tactic that escalates urgency by name-dropping high-profile liberal figures to trigger fear and tribal loyalty, driving low-dollar donations. |
| California | 11.8% |
| Texas | 9.3% |
| Florida | 8.3% |
| New York | 4.2% |
| Georgia | 3.8% |
| Ohio | 3.8% |
| North Carolina | 3.7% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 17.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 0.2% |
| 25-34 · female | 1.3% |
| 25-34 · male | 3.4% |
| 35-44 · male | 7.3% |
| 45-54 · male | 12.7% |
| 65+ · unknown | 0.3% |
| 65+ · male | 14.2% |
| 55-64 · male | 16.4% |
| 55-64 · female | 13.8% |
| 45-54 · female | 8.6% |
| 18-24 · male | 0.7% |
| 35-44 · female | 3.5% |
| 55-64 · unknown | 0.3% |
| 18-24 · unknown | 0.0% |