πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Wesley Hunt US Inactive

Hunt for Congress

ad creative

STAND WITH WESLEY HUNT

Jobs. Affordable Health Care. Great Schools.

Ad copy

I'm not a politician. I'm a native Houstonian, veteran, husband and father, and businessman determined to protect our energy jobs and make sure all families have good health care and great schools. Will you join me?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score45.0/100
Spend / Reach / Long. / Eff.27.6 Β· 69.3 Β· 17.6 Β· 65.3
Spend rangeUSD 600–699
Impressions45,000 – 49,999
CPM (β‰ˆ $/1k impr)USD 13.67
Est. audience size10,001 – 50,000
Days live65 (2020-05-20 β†’ 2020-07-24)
Created2020-05-19
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateTX β€” Wesley Hunt
Surfaced byβ€œsenate:Wesley Hunt”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate, veterans military
Symbolsmilitary
Call to actionlearn more
Standout elementCandidate in military gear standing in front of a combat helicopter with bold 'COMBAT VETERAN' chyron
TacticThe ad uses an outsider-authenticity frame β€” 'I'm not a politician' β€” combined with military credibility imagery to build trust and appeal across multiple voter priorities simultaneously.

Where it ran (delivery by region)

Texas87.3%
California1.7%
Florida1.2%
New York0.8%
Louisiana0.7%
Colorado0.5%
Virginia0.5%

Who saw it (delivery)

65+ Β· female 7.2%
25-34 Β· female 9.6%
55-64 Β· unknown 0.2%
65+ Β· unknown 0.1%
45-54 Β· unknown 0.2%
35-44 Β· unknown 0.2%
18-24 Β· male 3.0%
35-44 Β· male 12.2%
18-24 Β· female 2.9%
55-64 Β· male 5.4%
45-54 Β· male 9.6%
35-44 Β· female 11.8%
55-64 Β· female 9.7%
45-54 Β· female 11.7%
25-34 Β· male 12.8%
65+ Β· male 3.3%
25-34 Β· unknown 0.1%

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