Dale Romans for Kentucky
Join our campaign to send Dale Romans to the U.S. Senate!
Hi, I’m Dale Romans, Thoroughbred horse trainer and lifelong Kentuckian. Now, I’m running for the U.S. Senate. There are a lot of problems in Washington. All they do is fight — I want to go and fix. I’ll always put Kentucky first, but I need your help to cross the finish line. Will you donate to my campaign today?
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| Overall score | 25.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 34.4 · 2.8 · 46.7 |
| Spend range | USD 200–299 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 166.39 |
| Est. audience size | — |
| Days live | 11 (2025-11-21 → 2025-12-02) |
| Created | 2025-11-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Dale Romans |
| Surfaced by | “senate:Dale Romans” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate nose-to-nose with a thoroughbred horse in a stable, humanizing him through his professional identity |
| Tactic | The 'cross the finish line' racing metaphor ties Dale Romans' horse trainer identity directly to his Senate bid, creating an authentic outsider narrative that earns trust through occupational credibility rather than political posturing. |
| Kentucky | 16.1% |
| California | 11.3% |
| Florida | 7.4% |
| New York | 5.6% |
| Virginia | 4.1% |
| Texas | 3.8% |
| Maryland | 3.7% |
| 18-24 · female | 0.1% |
| 18-24 · male | 0.3% |
| 25-34 · female | 0.3% |
| 25-34 · male | 0.6% |
| 35-44 · female | 0.7% |
| 35-44 · male | 0.6% |
| 45-54 · female | 1.8% |
| 45-54 · male | 1.1% |
| 55-64 · female | 9.0% |
| 55-64 · male | 5.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 50.7% |
| 65+ · male | 27.9% |
| 65+ · unknown | 1.2% |