JEFF MERKLEY FOR OREGON
Our campaign is built on the strength of grassroots supporters. Chip in now and join our campaign!
Elizabeth Warren said Jeff Merkley is "one of the strongest progressive leaders." Chip in $5 now to stand with Jeff!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 56.9/100 |
| Spend / Reach / Long. / Eff. | 46.5 Β· 83.1 Β· 35.5 Β· 62.5 |
| Spend range | USD 3,500β3,999 |
| Impressions | 175,000 β 199,999 |
| CPM (β $/1k impr) | USD 20.0 |
| Est. audience size | β |
| Days live | 130 (2020-03-31 β 2020-08-08) |
| Created | 2020-03-31 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR β Jeff Merkley |
| Surfaced by | βsenate:Jeff Merkleyβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Elizabeth Warren endorsement quote used as social proof alongside a photo of both figures sharing a stage |
| Tactic | Borrowed-credibility tactic leveraging a high-profile progressive endorsement from Warren to lower the donation barrier with a low-dollar '$5' ask. |
| California | 11.2% |
| Oregon | 10.2% |
| New York | 6.2% |
| Florida | 5.4% |
| Washington | 5.4% |
| Texas | 4.8% |
| Michigan | 3.9% |
| 65+ Β· female | 35.0% |
| 55-64 Β· female | 14.7% |
| 35-44 Β· male | 3.4% |
| 55-64 Β· male | 10.0% |
| 65+ Β· male | 19.0% |
| 45-54 Β· male | 6.4% |
| 45-54 Β· female | 7.0% |
| 55-64 Β· unknown | 0.3% |
| 35-44 Β· female | 3.1% |
| 35-44 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.8% |
| 45-54 Β· unknown | 0.2% |