COSTELLO FOR SENATE
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| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.0 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | β |
| Days live | 1 (2024-07-31 β 2024-08-01) |
| Created | 2024-07-31 |
| Creative variants | 0 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME β David Costello |
| Surfaced by | βsenate:David Costelloβ |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold white candidate name on flat blue background mimicking a yard sign or bumper sticker aesthetic |
| Tactic | A minimalist name-ID awareness play that pairs a simple 'Real Change and Progress' tagline with a donate CTA to build brand recognition while capturing early-funnel supporters. |
| Florida | 8.0% |
| Ohio | 5.6% |
| New York | 4.9% |
| Texas | 4.9% |
| California | 4.5% |
| Illinois | 4.2% |
| Missouri | 4.2% |
| 55-64 Β· male | 18.5% |
| 65+ Β· male | 39.0% |
| 65+ Β· female | 20.9% |
| 45-54 Β· male | 5.9% |
| 35-44 Β· male | 3.8% |
| 55-64 Β· female | 8.0% |
| 65+ Β· unknown | 0.7% |
| 25-34 Β· male | 2.4% |
| 45-54 Β· female | 0.3% |
| 18-24 Β· male | 0.3% |