THE WATERS COMMITTEE
Allen Waters: Moderate Republican. Classical Liberal. U.S. Senate Candidate Fighting for You.
>>DONATE TO THE WATERS COMMITTEE<< Are you ready for big change in Rhode Island politics? Help defeat Senator Jack Reed. This is Allen Waters from Providence. I am a Republican running for U.S. Senate to replace Jack Reed this November. Yes, this time it is different. Make a campaign donation of $10, $20, $50 or more at WatersforSenate.com.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 25.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 39.6 Β· 0.6 Β· 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 3 (2020-04-28 β 2020-05-01) |
| Created | 2020-04-28 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI β Allen Waters |
| Surfaced by | βsenate:Allen Watersβ |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed notice replacing the actual ad creative |
| Tactic | The ad is a direct fundraising appeal leveraging anti-incumbent sentiment against Jack Reed, but is undermined by a Facebook policy disclaimer removal, reducing its persuasive reach entirely. |
| Rhode Island | 100.0% |
| 65+ Β· female | 16.5% |
| 55-64 Β· female | 11.3% |
| 55-64 Β· male | 21.0% |
| 65+ Β· male | 20.4% |
| 45-54 Β· male | 13.1% |
| 45-54 Β· female | 5.7% |
| 25-34 Β· male | 3.7% |
| 35-44 Β· male | 5.4% |
| 35-44 Β· female | 1.9% |
| 55-64 Β· unknown | 0.1% |
| 25-34 Β· female | 0.6% |
| 45-54 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.2% |