Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Join your next state senator Tom Willis this coming Thursday!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 1.1 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 5 (2024-05-05 → 2024-05-10) |
| Created | 2024-05-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, farm rural |
| Call to action | none |
| Standout element | Purple-tinted country inn photo with candidate headshot inset in upper right corner against a deep red-purple overlay |
| Tactic | Event-mobilization ad builds local community connection by framing attendance at a casual meet-and-greet as an opportunity to meet 'your next state senator,' using presumptive framing to project inevitability and momentum. |
Where it ran (delivery by region)
| West Virginia | 80.5% |
| Virginia | 3.8% |
| Texas | 1.9% |
| Florida | 1.6% |
| Maryland | 1.4% |
| North Carolina | 1.4% |
| Ohio | 1.1% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.1% |
| 25-34 · female | 0.5% |
| 25-34 · male | 7.1% |
| 55-64 · female | 10.1% |
| 45-54 · male | 15.3% |
| 65+ · male | 13.5% |
| 18-24 · male | 1.3% |
| 35-44 · male | 11.2% |
| 45-54 · female | 8.7% |
| 65+ · female | 14.9% |
| 55-64 · male | 12.1% |
| 35-44 · female | 4.5% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.1% |
