Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
More than a thousand march on Montana Capitol opposing Roe v. Wade overturn
Montanans marched on the State Capitol in Helena Sunday following the U.S. Supreme Court released its decision overturning Roe v. Wade – eliminating a nationwide guarantee of abortion rights.
Ad copy
When Roe was overturned, I organized a march on the Capitol in #Montana to defend our freedom. #ThrowbackThursday This energy laid the groundwork for CI-128 and the win that followed. Montanans remain ready to stand up to authoritarianism in all forms. https://www.ktvh.com/news/hundreds-march-on-montana-capitol-opposing-roe-v-wade-overturn
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.6 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 3 (2025-10-26 → 2025-10-29) |
| Created | 2025-10-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | capitol statue, healthcare |
| Call to action | none |
| Standout element | Protester holding handmade 'Abortion is Healthcare' sign at center of crowd march |
| Tactic | The ad uses a real news article screenshot to lend credibility to Reilly Neill's activist leadership narrative, positioning her as a proven organizer who turned grassroots energy into legislative victory (CI-128), appealing to pro-choice Montanans' sense of pride and resistance. |
Where it ran (delivery by region)
| California | 8.2% |
| Florida | 5.7% |
| Texas | 4.9% |
| Michigan | 4.8% |
| Washington | 4.6% |
| Pennsylvania | 4.5% |
| Illinois | 4.5% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 3.8% |
| 65+ · male | 21.1% |
| 65+ · female | 37.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.4% |
| 55-64 · female | 13.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.5% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.6% |
| 35-44 · female | 3.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.6% |
| 25-34 · female | 1.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
