📌 The Swipe File

Peggy Flanagan US Inactive

Peggy Flanagan for Minnesota

Donate to Peggy Flanagan for U.S. Senate

Donate to Peggy Flanagan for U.S. Senate

Ad copy

Today, not tomorrow, not next week. Today is the day I hope you will donate to my campaign. I'm Peggy Flanagan, and for those of you who don't know me, I'm a mom, an organizer, the Lieutenant Governor of Minnesota, and now I'm running for the US Senate to be a loud and clear voice for Minnesotans. The truth is donations made early on in the campaign have a much greater impact than those made closer to the election. In a race against well-funded opponents that are cashing huge checks from billionaire donors and special interest groups, we can't afford to miss any of our fundraising goals. Any amount you can give will go a long way to helping us win this race. Thank you!

Today, not tomorrow, not next week. Today is the day I hope you will donate to my campaign. I'm Peggy Flanagan, and for those of you who don't know me, I'm a mom, an organizer, the Lieutenant Governor of Minnesota, and now I'm running for the US Senate to be a loud and clear voice for Minnesotans. The truth is donations made early on in the campaign have a much greater impact than those made closer to the election. In a race against well-funded opponents that are cashing huge checks from billionaire donors and special interest groups, we can't afford to miss any of our fundraising goals. Any amount you can give will go a long way to helping us win this race. Thank you!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	36.9/100
Spend / Reach / Long. / Eff.	25.8 · 59.2 · 3.3 · 59.1
Spend range	USD 500–599
Impressions	15,000 – 19,999
CPM (≈ $/1k impr)	USD 31.4
Est. audience size	—
Days live	13 (2025-12-19 → 2026-01-01)
Created	2025-12-19
Creative variants	2 body · 2 headline
Platforms	facebook, instagram
Languages	en
Candidate	MN — Peggy Flanagan
Surfaced by	“senate:Peggy Flanagan”

🧠 AI analysis

Issue	candidate character bio
Framing	positive candidate
Message type	fundraising
Emotional appeal	urgency
Production tier	professional
Who pictured	candidate
Symbols	none
Call to action	donate
Standout element	Candidate speaking directly to camera in warm blazer with urgent subtitle overlay creating immediate personal appeal
Tactic	Uses time-pressure urgency ('today, not tomorrow') combined with relatable identity credentials (mom, organizer) and a populist contrast against billionaire-funded opponents to motivate immediate small-dollar donations.

Where it ran (delivery by region)

Minnesota	80.7%
California	2.2%
Wisconsin	2.0%
New York	1.0%
Washington	1.0%
Illinois	1.0%
North Dakota	0.7%

Who saw it (delivery)

18-24 · female	2.7%
45-54 · male	5.9%
65+ · male	13.5%
65+ · female	17.4%
55-64 · unknown	0.2%
55-64 · male	6.1%
55-64 · female	9.3%
45-54 · unknown	0.3%
45-54 · female	9.2%
18-24 · male	2.7%
35-44 · unknown	0.6%
35-44 · male	7.0%
35-44 · female	10.2%
25-34 · unknown	0.6%
25-34 · male	6.4%
25-34 · female	7.3%
18-24 · unknown	0.2%
65+ · unknown	0.5%