Tom Willis WV US Inactive
Tom Willis Victory
Tom Willis Announces Candidacy for U.S. Senate in Clarksburg, WV
Ad copy
In Clarksburg, I officially filed with the West Virginia Secretary of State and announced my candidacy for the U.S. Senate. West Virginians deserve a senator who consistently stands for conservative principles. I believe Washington has failed West Virginia, and I am entering this race to challenge policies that weaken our values, undermine public safety, and put political insiders ahead of our people. As a U.S. Army Special Forces Green Beret, a current member of the West Virginia National Guard, and chairman of the West Virginia Senate Judiciary Committee, I understand the importance of upholding the U.S. Constitution and safeguarding American liberty. I am running to protect our Second Amendment rights, defend life, safeguard religious freedom and free speech, and uphold the Constitution. As a U.S. Senator, I will oppose irrational immigration policies, dangerous refugee resettlement programs, and fight against unconstitutional gun confiscation legislation. Together, we will restore limited government, lower taxes, cut unnecessary regulations, work to balance the federal budget, and enforce term limits. I am asking West Virginians to stand with me in the Republican Primary on May 12, 2026.
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Performance proxies
| Overall score | 41.6/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 72.4 · 0.8 · 72.3 |
| Spend range | USD 300–399 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 5.38 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-01-19 → 2026-01-23) |
| Created | 2026-01-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military, capitol statue |
| Call to action | none |
| Standout element | candidate at press conference podium with multiple microphones before official West Virginia State Office Building sign, lending institutional gravitas |
| Tactic | The ad leverages a press conference setting and military credentials to establish immediate authority and credibility for a challenger positioning himself as an outsider who will fight for conservative West Virginians against Washington insiders. |
Where it ran (delivery by region)
| West Virginia | 92.1% |
| Ohio | 1.1% |
| Virginia | 1.0% |
| Maryland | 0.9% |
| Pennsylvania | 0.9% |
| Kentucky | 0.6% |
| Florida | 0.5% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 12.2% |
| 65+ · male | 16.1% |
| 65+ · female | 19.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 16.0% |
| 55-64 · female | 12.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.5% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.9% |
| 35-44 · female | 2.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 4.2% |
| 25-34 · female | 0.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
