📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Roger Marshall US Inactive

KANSANS FOR MARSHALL

ad creative

JOIN THE TEAM >>

Ad copy

I was the first person to call the Russian witch hunt what it is. I fought the Democrats’ impeachment sham. I’ve stood with President Trump to secure our border, protect life, and pass the USMCA. That’s my track record, and I’m ready to keep fighting in the U.S. Senate on day one.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.6/100
Spend / Reach / Long. / Eff.30.5 · 78.0 · 24.2 · 69.8
Spend rangeUSD 800–899
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 7.55
Est. audience size
Days live89 (2020-03-13 → 2020-06-10)
Created2020-03-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKS — Roger Marshall
Surfaced by“senate:KS — Roger Marshall”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsus flag
Call to actionlearn more
Standout elementTrump speaking at a rally with his quote thanking Marshall baked into the frame as borrowed credibility
TacticThe ad leverages a Trump rally video clip and direct Trump endorsement quote to transfer his political authority to Marshall, reinforcing conservative credentials through association rather than direct candidate imagery.

Where it ran (delivery by region)

Kansas100.0%

Who saw it (delivery)

18-24 · unknown 0.0%
18-24 · male 2.2%
45-54 · unknown 0.1%
18-24 · female 0.6%
55-64 · unknown 0.2%
25-34 · female 2.1%
35-44 · unknown 0.1%
35-44 · female 3.8%
25-34 · male 9.0%
25-34 · unknown 0.1%
55-64 · female 12.5%
45-54 · female 6.3%
45-54 · male 12.7%
55-64 · male 14.3%
65+ · male 9.6%
35-44 · male 12.3%
65+ · female 13.9%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live