๐Ÿ“Œ The Swipe File

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Dr. Annie Andrews US Inactive

DR. ANNIE ANDREWS FOR SENATE

ad creative

Defeat Lindsey Graham

Ad copy

This โ€œradicalโ€ mom, pediatrician, and Democrat needs your support to defeat Lindsey Graham and get elected to the U.S. Senate. ๐—ฆ๐—ถ๐—ด๐—ป ๐—ผ๐—ป ๐˜๐—ผ ๐—ฒ๐—ป๐—ฑ๐—ผ๐—ฟ๐˜€๐—ฒ ๐——๐—ฒ๐—บ๐—ผ๐—ฐ๐—ฟ๐—ฎ๐˜ ๐—”๐—ป๐—ป๐—ถ๐—ฒ ๐—”๐—ป๐—ฑ๐—ฟ๐—ฒ๐˜„๐˜€ >>

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score51.0/100
Spend / Reach / Long. / Eff.46.5 ยท 80.0 ยท 17.1 ยท 60.2
Spend rangeUSD 3,500โ€“3,999
Impressions125,000 โ€“ 149,999
CPM (โ‰ˆ $/1k impr)USD 27.27
Est. audience sizeโ€”
Days live63 (2026-02-19 โ†’ 2026-04-23)
Created2026-02-19
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC โ€” Annie Andrews
Surfaced byโ€œsenate:Annie Andrewsโ€

๐Ÿง  AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typelist building survey
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementSelf-deprecating use of 'radical' in quotes to reframe opponent attack language as a badge of honor
TacticThe ad reappropriates the word 'radical' as a positive identity marker to energize base supporters while framing the race as a personal referendum on Lindsey Graham, driving petition sign-ons as a low-friction entry point to list-building.

Where it ran (delivery by region)

South Carolina59.1%
North Carolina6.5%
Florida3.4%
California2.6%
Georgia2.4%
New York2.0%
Virginia1.5%

Who saw it (delivery)

18-24 ยท female 0.2%
45-54 ยท male 4.4%
65+ ยท male 21.6%
65+ ยท female 29.1%
55-64 ยท unknown 0.2%
55-64 ยท male 7.3%
55-64 ยท female 11.5%
45-54 ยท unknown 0.1%
45-54 ยท female 8.8%
18-24 ยท male 0.1%
35-44 ยท unknown 0.2%
35-44 ยท male 3.6%
35-44 ยท female 8.1%
25-34 ยท unknown 0.1%
25-34 ยท male 1.4%
25-34 ยท female 2.8%
18-24 ยท unknown 0.0%
65+ ยท unknown 0.6%

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