Mike Rounds US Inactive
ROUNDS FOR SENATE
Results matter
Help re-elect Senator Rounds
Ad copy
We're getting results, but there's more to do. That's why I'm running for re-election.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.0/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 66.9 · 1.9 · 63.6 |
| Spend range | USD 600–699 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 17.32 |
| Est. audience size | — |
| Days live | 8 (2020-02-11 → 2020-02-19) |
| Created | 2020-02-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Bold red background with large candidate portrait and clear 'LET'S RE-ELECT MIKE' call to action in high-contrast blue banner |
| Tactic | The ad uses a results-oriented incumbent appeal — pairing a confident, approachable candidate photo with the tagline 'Results matter' to reassure voters that re-election is a logical continuation of proven leadership. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 65+ · male | 10.9% |
| 18-24 · female | 0.6% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 6.2% |
| 18-24 · male | 0.6% |
| 25-34 · male | 9.3% |
| 65+ · female | 21.4% |
| 35-44 · female | 6.0% |
| 35-44 · male | 7.3% |
| 45-54 · female | 8.5% |
| 55-64 · female | 11.7% |
| 55-64 · male | 8.7% |
| 45-54 · male | 8.1% |
| 45-54 · unknown | 0.1% |
