TEAM GRAHAM, INC.
Chip in $5, $10, or $25!
Every Liberal in the country is pouring π°π°π° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now and help us FIGHT BACK?
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| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 95.7 Β· 3.0 Β· 62.8 |
| Spend range | USD 10,000β14,999 |
| Impressions | 600,000 β 699,999 |
| CPM (β $/1k impr) | USD 19.23 |
| Est. audience size | β |
| Days live | 12 (2020-10-06 β 2020-10-18) |
| Created | 2020-10-06 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag, money cash |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera against a large American flag creating an urgent, grassroots appeal |
| Tactic | Classic fear-and-urgency fundraising tactic that names high-profile liberal bogeymen (Pelosi, Clinton, Obama) to trigger defensive tribal identity and motivate small-dollar donations as a way to 'fight back.' |
| Texas | 9.8% |
| California | 9.4% |
| Florida | 8.6% |
| Ohio | 4.3% |
| New York | 3.6% |
| Georgia | 3.5% |
| North Carolina | 3.3% |
| 25-34 Β· unknown | 0.0% |
| 55-64 Β· male | 19.5% |
| 35-44 Β· unknown | 0.0% |
| 25-34 Β· male | 0.5% |
| 35-44 Β· male | 2.3% |
| 25-34 Β· female | 0.3% |
| 65+ Β· male | 20.5% |
| 45-54 Β· female | 6.4% |
| 65+ Β· female | 22.4% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 17.0% |
| 35-44 Β· female | 1.2% |
| 45-54 Β· male | 8.8% |
| 55-64 Β· unknown | 0.3% |
| 18-24 Β· male | 0.1% |
| 65+ Β· unknown | 0.3% |
| 18-24 Β· female | 0.1% |
| 18-24 Β· unknown | 0.0% |