Janet Mills US Inactive
Mills for Maine
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
Ad copy
We have accomplished so much, but, today, I’m announcing that I’m running for reelection because there is so much left to do. It’s time to invest in you, the people of Maine. You are what moves us forward, what makes us strong. You deserve every ounce of hard-won progress we have achieved over these past three years, and you have earned all the progress yet to come. Together, we will move Maine forward.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 69.3 · 1.1 · 63.3 |
| Spend range | USD 800–899 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 17.88 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 5 (2022-03-09 → 2022-03-14) |
| Created | 2022-03-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative |
| Tactic | The ad was removed for a disclaimer violation, so the persuasion tactic — a candidate reelection announcement emphasizing shared progress and forward momentum for Maine — is conveyed entirely through the copy, not the visual. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 45-54 · female | 6.5% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 1.3% |
| 35-44 · male | 8.3% |
| 55-64 · female | 14.5% |
| 65+ · female | 16.0% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 7.2% |
| 55-64 · male | 13.5% |
| 45-54 · male | 9.3% |
| 25-34 · female | 3.8% |
| 65+ · male | 11.3% |
| 35-44 · female | 5.5% |
| 18-24 · male | 1.9% |
| 25-34 · unknown | 0.1% |
