Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
Praying for the Kirk family. Charlie lifted a generation of young people in faith and courage, and now rests with Jesus, who has conquered death and given us eternal life.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.3 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | — |
| Days live | 2 (2025-09-11 → 2025-09-13) |
| Created | 2025-09-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, church cross |
| Call to action | none |
| Standout element | Green highlighted subtitle 'EXEMPLARY.' overlaid on a somber, direct-to-camera appeal in a formal office setting |
| Tactic | The ad leverages a tribute to Charlie Kirk to signal shared faith values and build emotional rapport with Christian conservative voters, positioning Willis as a kindred spirit in the faith-and-courage movement. |
Where it ran (delivery by region)
| West Virginia | 37.8% |
| Virginia | 12.9% |
| Pennsylvania | 10.3% |
| Ohio | 8.5% |
| North Carolina | 7.3% |
| Michigan | 3.3% |
| Kentucky | 2.0% |
Who saw it (delivery)
| 35-44 · female | 1.0% |
| 35-44 · male | 2.7% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 4.8% |
| 45-54 · male | 9.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 13.6% |
| 55-64 · male | 19.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 29.2% |
| 65+ · male | 19.4% |
| 65+ · unknown | 0.2% |
