The Committee to Elect David Roth
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↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 23.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.1 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2020-04-15 → 2020-04-20) |
| Created | 2020-04-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Casual outdoor headshot with 'Roth for Growth 33B' logo overlay lending a grassroots personal feel |
| Tactic | Low-key personal appeal tactic — the candidate speaks directly and conversationally to lower the psychological barrier to a first-time small donation. |
| Idaho | 100.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 12.6% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 3.6% |
| 65+ · male | 4.4% |
| 55-64 · male | 6.0% |
| 25-34 · female | 9.0% |
| 25-34 · male | 9.1% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 4.8% |
| 65+ · female | 7.7% |
| 55-64 · female | 10.5% |
| 45-54 · male | 8.0% |
| 35-44 · male | 10.5% |
| 45-54 · female | 13.1% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |