Congressman Wiley Nickel US Inactive
Office of Congressman Wiley Nickel
Ad copy
Voters should choose their politicians. Politicians shouldn’t choose their voters. I’m a proud cosponsor of the Freedom To Vote Act, which would end gerrymandering and make it easier for citizens to make their voices heard in our elections. It’s time to put power back in the hands of the people.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.4/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 87.0 · 1.7 · 62.5 |
| Spend range | USD 5,000–5,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2023-12-27 → 2024-01-03) |
| Created | 2023-12-27 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Bold blue-and-white text card 'IT'S TIME TO END GERRYMANDERING' anchoring the video frame beneath a candid, shirt-sleeves conversation shot |
| Tactic | The ad pairs an approachable, constituent-engagement visual with a punchy populist mantra — 'voters choose politicians, not the other way around' — to frame gerrymandering reform as a commonsense democracy issue rather than a partisan one. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · male | 9.2% |
| 18-24 · female | 1.1% |
| 25-34 · female | 4.6% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 9.6% |
| 45-54 · female | 7.3% |
| 65+ · male | 11.7% |
| 65+ · female | 15.9% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 9.4% |
| 55-64 · male | 9.5% |
| 35-44 · female | 6.9% |
| 35-44 · male | 11.6% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 2.7% |
| 35-44 · unknown | 0.1% |
